ADDING DIAMOND TO YOUR BUSINESS
Diamonds can diversify any nail business. This article will describe how to improve your revenue with diamonds depending on the kind of nail business you own.
SALONS & PRIVATE NAIL TECHS
Upcharge for the diamonds themselves, installation services, or remove-and-replace services. One of the most brilliant benefits of adding a precious stone to a manicure is the clear incentive it gives clients to return on schedule. The target market of jewelry buyers overlaps beautifully with nail clientele, who already understand diamonds as high-value.
PRESS-ON ARTISTS
Adding diamonds to your sets puts your work on par with jewelry craftsmen. Diamonds are the definition of luxury, allowing you to ultimately improve your hourly rate. Keep abreast of the latest best-practices established by our content creator colleagues. Don’t hesitate to experiment with different application methods to get the exact look you’re going for.
CONTENT CREATORS
Diamonds are new on the nail scene, are beautiful on camera and in person, plus are already the kind of buzzword to perk ears. Their sparkle is unrivaled, so use in place of rhinestones or experiment with alternative designs inspired by jewelry.
SPREADING THE WORD
Nail artists with a large following that make short-form content will likely spearhead efforts to raise awareness about the option to add diamonds to nails. Press-on artists, debut some sets that incorporate diamonds and showcase them on Instagram/TikTok and/or your website.
For practicing nail techs and salon owners, display the diamonds on a mannequin nail set - or on your own hands - for your clients to see in person at their next appointment. Don’t underestimate the power of seeing the stones in person. You know your customers best, so use whatever means would be most effective with your clientele - an emailed newsletter, social media post, signage, or promotions are all options. You can offer free installation with their first diamond purchase, refer-a-friend discounts, and especially promotions for gift-giving holidays where jewelry is a traditional gift. Remember to impress on your clients that the diamonds can be used indefinitely - they are not disposable like the other components of their nail sets!